Add Google Analytics 4 to WordPress

<!-- Google tag (gtag.js). Replace G-XXXXXXXXXX with your Measurement ID in both places. -->
<script async src="https://www.googletagmanager.com/gtag/js?id=G-XXXXXXXXXX"></script>
<script>
	window.dataLayer = window.dataLayer || [];
	function gtag() { dataLayer.push( arguments ); }
	gtag( 'js', new Date() );
	gtag( 'config', 'G-XXXXXXXXXX' );
</script>

What it does

Google Analytics 4 needs a short tag in the head of every page. You don't need a whole plugin for that.

Replace G-XXXXXXXXXX with your Measurement ID in both places. You'll find it in Google Analytics under Admin, Data streams.

Good to know

• In the EU and UK you need visitors' consent before loading analytics. In Snipfire Pro, set this snippet's cookie consent category to Statistics, so it only loads after the visitor agrees.
• Don't add it if another plugin, such as Site Kit, already adds the Google tag. You'd count every visit twice.